Internet Marketing Essay Example for Free

Internet Marketing EssayTopshop is c holehing origin selling clothes, shoes and jewellery they declare break ins in nearly all towns across the UK. Topshop also has an online store that you can buy theyre products from and they deliver to your home for a small price. You can order your chosen products wherever you be in the world, as they deliver worldwide. Also on the Topshop website you can choose the run-in preferred to shop online making it easier for people to use. If you change the language to shop on the Topshop website the currency mechanically changes. This allows the business to sell globally, which depart constitute them a lot more realize.Topshop also use brotherly networking sites and mobile apps to support their communication, as they have a Facebook and Twitter rogue to further their products and answer some(prenominal) questions from customers. Also Topshop have a mobile app so you can save, send and share all your ducky looks, and shop the pieces y oure after from their website. This is a great way of promotion as everyone today uses social networking websites, so its a way for them to be seen and keep up to date with what people are wearing and what people want.Topshop can also promote their last minute promotions such as gross revenue through their website and mobile app. There are plenty of advantages for this, as not only is it money good its quick and Easy and can be seen by a lot of people. Using their website to promote sale is money efficient as they already have the website and the staff working it, if they printed out flyers or advertised in magazines etc. it would cost a lot more and it would probably be seen by less people. Topshop also sells ranges from different designers other than themselves I think they do this to attract customers who buy from them special(prenominal) designers to buy from them. Also this gives them a lot more variety and they leave behind make a profit from it.ASDA also have an online st ore, which they sell everything from food to car insurance. ASDA tries to engage customers on their website by the use of videos, steal shows, animated backgrounds and their own radio station you can listen to online. They do this so people will want to look further into the website and hopefully buy the advertised products. Also the slideshows appears on the home page of the website, so people can see everything they provide on the first page. ASDA have a lot of competitors such as Tesco, Sainsburys etc. so they are constantly updated and new things to their website to beat the competitors. ASDA have identified new market development opportunities such having an in store opticians and pharmacy, doing this not only helps them make a profit but it keeps them ahead of their competition.River Island communicates with their customers through their website very well as they give customers a choice to make an online account this is so the customers can keep record of their orders, order faster and efficiently. This helps them say their customers as they know what their customers want and it benefits them as they know what sells the most and is popular with their target audience.River Islands website provides the fortune for the customers to use their online surface guide for both men and woman, so their customers buy the correct sizes that customers will impression comfortable in. I think this is really effective for both the business and the customer, as the business will have fewer complaints and returned from the wrong sizes. For the customer this is good because you know that you will defiantly buy the size that fits and you dont need to worry about sending them back or not having an garment on time.

The Aborigines Act of 1905 Essay Example for Free

The Aborigines Act of 1905 EssayThe Aborigines Act of 1905 say to be an act that raised provision for the better protection and care of the Aboriginal inhabitants of Western Australia barely in reality the real purpose of the act was not to make the general wellbeing of the Aborigines better, it was to hold every movement they made and have power over every aspect of their lives. The following try out discusses several of the clauses in the text that prove its intention most deceiving, and what the act truly accomplished. Clause 4 declares that there is to be an Aborigines Department under the Minister whose duty is to promote the welfare of the aborigines by providing them with food, clothing, practice of medicine and medical attendance when they would otherwise be destitute, providing for the education of aboriginal children, and generally assisting in the preservation and offbeat of the aborigines. This is the only clause in the whole of the Act that sees to the rights o f the aborigines.Clause 8 of the Act states that the Chief protector is to be the legal guardian of every Aboriginal and half-caste child until they attain the age of sixteen as well as Clause 60 again highlighting that the governor has custody of the Aborigines and half-caste providing for their care and education. They maxim the parents as unfit to raise their own children they didnt want them teaching their traditional counsellings and so, against a parents basic right, they took the children and raised them under European light.According to clause 12 the minister may cause any Aboriginal to be askd and kept within the boundaries of a reserve, or to be removed from one reserve or district to another. The government had the power to just remove any aboriginal from their homes whenever they felt fit and place them in a completely different district. not only was this most inconvenient for them in ways any being would understand, it was damaging to their cultural identicalness and the spiritual belonging to a home land.As far as employment went clause 17 states that it was against the law to employ any indigenous person without permit from the chief protector, which was difficult to obtain. Even if they were give permit, clause 22 state that they had to be paid with rations rather than money like the whites- in efforts to tick everything they owned. If they were unhappy in the job in which they were employed, clause 58 said that if they wanted to leave the jobs, it would be an offence against the act and they were liable to imprisonment.The question we have to ask ourselves again is how was this in any way beneficial to their wellbeing? Under Australian law, it is illegal to arrest any person without smiler. On the black eye clause 55 stated that it was perfectly lawful to arrest any aboriginal or half-caste without warrant who offends any provisions against the Act. Which brings us to Clause 52, which established that any Aboriginal or half-caste wa s deemed to be turn up guilty in the absence of proof to the contrary In other words, guilty until proven innocent. Who would match them? How would they prove themselves innocent?Furthermore, who would believe their word for it? What this basically meant was that any Indigenous could be imprisoned for the smallest of accusations without a second thought. In conclusion, to call the Aborigines act of 1905 unjust is an understatement. The many clauses mentioned proved the said purpose of the act as for the better protection and care of the aboriginal inhabitants was misleading and far from the truth. The overall impact of most of the clauses would be deemed an outrage in the white society and certainly would not be accepted let lone tolerated.

Healthy Lifestyle Essay Example for Free

Healthy Lifestyle EssayRegular exercise is essential for good health. It tones the muscles, strengthens the bones and makes the cheek and lungs work better. Exercise also helps to relieve stress. The close to beneficial type of exercise is aerobics. Aerobic exercises, in the form of jogging, cycling and lap swimming, strengthens the heart. It is important to choose a form of exercise that we enjoy. It could be bounce or just walking. As long as we do it regularly, we will be fit. People who argon fit enjoy life more because they great deal join in any kind of activity. To oblige a healthy life, it is necessary to develop good diet habits.Balance your choices of food. It is not that we have to make up up our favourite food. We just have to be smart about how often and how much of it we eat. Our be needs nutrients like proteins, carbohydrates, fats, vitamins and minerals. Balancing food choices will help us get all these nutrients. obviate eating junk food or processed foo d which is high in sugar or salt content. Developing good health habits are important if we want to keep healthy. Dont smoke, avoid excessive alcohol intake and keep moderate hours. Go to bed early and erupt up early. Work hard and play hard too.Have a positive attitude towards state and work. Half-yearly dental check-ups are also necessary to maintain dental health. Being overweight can lead to a lot of health problems. We can suffer from heart disease, high blood twinge and so on. Weight control requires conscious effort and self control. Diet and exercise play the most important role in weight control. Make sure exercise is part of our daily programme. run across the amount and type of food we eat. Health is pleasurable ill health is miserable. There are different threats to health but if we remember the points mentioned above, we should enjoy good health.

Sustainable agriculture Essay Example for Free

Sustainable agriculture Essay radical provender for thoughts atomic number 18 defined as sustenances without pesticides, antibiotics,or gefetically altered organisms. constitutional terra firma began in the late 1940s in the united states, and in recents years it has fully grown into a multi-billion dollaer industry. Sales for organis nutriments in the past decade let increased annually by 20%. Its 20% growth is ten times as more than as non- ingrained victualss growth. thorough food makes up provided a fraction of the food market even though there be over ten million consumers. The sales of ingrained fertilizer foods are expected to climb to over 6 billion dollars within the upcoming years. Soil is in like manner a crucial component of the original process. Soil is said to be innate when it has been deemed clean for ternary years. Making a commitment to healthy eating is a great start towards a fitter life. Beyond eating more fruits, vegetables, whole grains , and good fats, however, there is the question of food safety, nutrition, and sustainability. How foods are grown or raised can impact both your health and the environs. This brings up the questions What is the difference between thoroughgoing foods and conventionally grown foods? Is organic always best? What about locally grown foods?Organic food, rude(a) cleaners, green businesses, even organic clothing natural and organic products continue to be the centre of tutelage for those seeking a healthier lifestyle, but just what is organic food, is this organic trend long-lasting, and what organic food facts provide compelling reasons to grow, shop, cook and eat organic food. Today, organic food accounts for 2% of global food sales and is growing at an average rate of 20% each year. Today, you can put one across your organic food delivered, secure it online, at your local grocery store, grow it yourself and order organic food at many restaurants.This continuing rise in demand st imulates a need for regulations to protect both consumers and farmers. Organic food is not the same thing as natural food. Natural refers to the way a food is processed rather than the ingredients. A food that is free of additives and preservatives, but conceals commercially- arrived ingredients, is considered natural. Organic food contains primarily organic ingredients, while natural foods may be made with items grown with the aid of chemicals as well as genetically modified ingredient and it is not just apples and bananas. Nearly every food available to a fault has an organic version in todays market.Organic milk, chicken, and even pasta can be found right on the shelves of your neighbourhood supermarket. Many leading food manufacturers are creating organic food in convenience packaging to fit into modern lifestyles. Canned organic tomatoes and frozen organic peas are among many options. Organic food is not bland and tasteless. In fact, most people claim organic ingredients are f resher and more flavourful than conventionally grown foods. Chemical residues, added ingredients, and hurried, mass production take away from the natural juices within fruits and vegetables. Organic food is free of chemicals, leaving nothing but pure, fresh flavour.Regulations and procedures for organic certification are still relatively new but organic farming and cultivation are not. Farmers were using natural, chemical-free methods of growing long before pesticides and fertilizers were available. As more research continues to reveal the dangers of these chemicals to both humanity and the planet, consumers continue to explore the benefits of organic food. The advantages of arganic food are that you can choose to grow and/or buy food that is healthier for you, and the environment cooking and eating organically also often offers more musical note and better tasting foods.Use organic farming methods and organic tending tactics such as organic garden fertilizer and compost to grow your food the organic food advantages and organic food benefits are significant for you, your family and the planet. Organic food benefits have been a hot topic for more than a decade now but it wasnt until relatively recently that these advantages were supported by more than just hearsay. huge research conducted over a number of years has proven that organic food not only tastes better than commercial foods, but it is also better for us and our children, as well as our animals, wildlife, and the environment as a whole.Care and maintenance of soil, and preventive farming methods like crop rotation create fruits and vegetables that contain up to 50% more vitamins, minerals, and other nutrients than intensively farmed foods. Encouraging natural and organic farming methods and gardening practices, will allow organic soil to rebuild and contribute healthy vitamins and minerals to feed the crops, and you. Organic foods have higher levels of many disease-fighting antioxidants and essenti al vitamins, including Vitamin C.Industrial pesticides and fertilizers used in intensive farming contain synthetic, toxic chemicals, residues of which remain in the food they are involved in producing. Organic farming uses natural, synthetic-chemical-free methods that produce foods much safer for the humans, as well as the animals, that consume them. And if you grow your own fruits and vegetables, using organic garden fertilizer, natural pesticide methods, and organic soil Such chemicals are responsible for a number of common allergies and have also been linked to serious diseases like cancer and Alzheimers disease. An organic diet significantly lowers these risks.

National Association of Home Builders Essay Example for Free

National railroad tie of al-Qaida Builders EssayPurpose and BackgroundThe National Association of Home Builders (NAHB) is a slyness connectedness whose mission is to enhance the climate for the housing and building industriousness. A top goal for the NAHB is to provide and string out opportunities for all potential menage buyers to have safe, affordable and decent housing. The NAHB also works with federal agencies on regulations affecting the housing assiduity in beas such as mortgage finance, codes, cipher and the environment. check to the NAHB, nigh eighty percent of the homes built in the United States be constructed by NAHB members. In 1993 the NAHB and Reed task Information, publishers of Professional Builder and Professional Remodeler magazines established the National Housing role Awards (NAHB web localise). The National Housing feature Awards (NHQ) was modeled after the Malcolm Baldrige National Quality Award program and represents the housing industrys hi ghest learning for reach outments in total attribute prudence.The NHQ destine promotes and rewards best practices through and throughout the home building industry. It recognizes home builders for cosmos revolve abouted on note for the guest in building, business management, sales, warranty service and design. The NHQ award is readable to all U.S. home builders that believe their corporation meets or exceeds the qualities above. The home builder completes an finishing summons and goes through an extensive interview process that requires a high level of doment from the lodge and their management team. According to the NAHB application, every applicant forget receive a written report and applicants that are chosen for site visits will receive detailed reports that provide objective benchmarking for musical note mitigatement.The program is more than an award umpteen home builders use the award as a process for improving their processes to build a develop home for t he customer and a better fellowship for their shareholders. In the home building industry, the expectations for high action from the customers gets higher every year. Especially in the current housing market it is becoming more particular than ever that builders look for new products and processes that help to improvetheir companies in areas such as leadership, performance management, customer satisfaction, st directgic planning, construction quality, trade partner relationships, business results and human resources according to Steve Carroll of the NAHB.Award CriteriaThe NHQ awards are judged by a qualified goods who evaluate all the applicants and selects finalists who demonstrate high levels of quality bring home the baconment based on leadership, strategic planning, performance management, customer satisfaction, human resources, construction quality, trade relationships and business results. The experts can request additive information during the application process, inc luding customer satisfaction surveys, participation references and other information related to judging the criteria. In the Leadership category the panel experts will look at the partnership mission and set to turn back if they guide the organization toward a common purpose. They review how senior management reinforce and instill the mission, values and vision in the club as role models and through empowering employees. They will also look at how the club demonstrates public responsibility and good citizenship while improving the home building industry. In the strategic Planning category the experts will look at how your company assesses and will address the key strategic challenges that the company faces in the next one to five years.They look at how the challenges are identified and analyse and the overall plan development, deployment and feedback for the company including how the plan is tied to the mission, vision and values. They will review how the plan leverages the c ompanys skills, get it on, agnizeledge and the lack of skills, experience, knowledge and resources. In the Performance Management category the experts review how the company develops, manages, measures, and improves the key processes to achieve performance excellence. The Customer Satisfaction category allows the experts to look at the companys design and delivery of products and services with a high level of customer satisfaction. The applicant will use up to address how the company identifies market segments, the level of focus on the market segments, how product features and service are selected to best serve the market segments that were identified, how the company develops customer relationships, key factors in customer satisfaction and how the company obtains and utilizescustomer feedback to improve performance.The Human Resource category addresses employee selection and development practices, motivation, satisfaction and compensation as it relates to the invoketh and succ ess of the company. The experts will review the work environment, the morale of the employees, the services and the company culture. The applicant will direct to address workforce development, staff performance management, and how both align with the companys goals. The Construction Quality category will allow the experts to review the methods that the company uses to drive quality in the home construction process and interpret high performance and trouble free products and services.Applicants will have to demonstrate the quality standards that are communicated and demanded from the trades and how the company continues to educate and reinforce the quality standards to both employees and trades. The experts will ask how new plans are reviewed for quality and how the customer is involved in this quality review process. Applicants should be prepared to describe the customers business office closing experiences, quality recognition programs and the companys warranty processes. The Trade Relationship category allows the expert panel to review how the company creates high performance relationships with the trade partners.The applicant should be prepared to discuss how the company establishes mutually beneficial relationships, trade partner selection process, problem avoidance through trade involvement and trade partner feedback. The final category is Business Results. Applicants need to present the measurements of the business benefits resulting from the companys high performance practices in the monetary, working(a), customer satisfaction and warranty areas. The experts may ask for customer satisfaction results from the last one to three years including the customers willingness to refer other buyers, financial results, employee satisfaction, trade satisfaction and operating metrics for the last three years.Benefits of the AwardMany of the home builders that prepare the NHQ application looking at that the application process and the experts comprehensive ev aluation report are valuable tools for planning change to improve their business regardless if they win the award or not. Many of the award recipients find that the bigest rate of betterment occurs in the year following their applicationor win (NAHB). Shea Homes and Pulte Homes put up that the NHQ award process helped them identify opportunities to improve and allowed them to perfect processes that improved the quality of their product and service. Improving total quality management can lead to streamlining processes that will reduce costs, improve the quality for the customer, reduce warranty calls and increase the female genitals line for the company. The NAHB encourages award winners to publicize and advertise the achievement to distinguish the company from the competition, establish the company as a top quality builder and raise the companys reputation as an industry leader.Winners are featured in Professional Builder magazine articles that highlight their quality management principles and will participate in a NHQ award panel discussion at the International Builders show which is the largest home builders convention in the United States. Benefits to applying for the award are endless for home builders that are willing to commit the time and effort needed to complete the application process. The application process forces many of the applicants to look at the processes in the company that contribute to ensuring total quality and make changes to allow the company to improve and focus on the companys mission, vision and values. The drawbacks to the NHQ award process is that it will take a committedness of time and energy to look at the quality processes in the company to analyze if it is moving the company in the direction of the mission, vision and values. Some companies may feel that this is a waste of time and energy or can be over whelmed at what processes need to be improved to get the company on track to improve quality.Past WinnersWinners are rec ognized in three categories gold, silver and in effect(p) mention. The gold award is given to companies that have achieved a national benchmark level in from each one area of evaluation. According to the NAHB website, gold award winners have mature, fully integrated quality management principles and systematically demonstrate high level sustained financial results. The silver award is given to companies that are industry leaders in most evaluation areas, they have refined business practices and they exhibit good financial results. An honorable mention is awarded when companies are recognized that demonstrate an understanding of quality management principles, show an improvement process and good financialresults are achieved in most areas. Below is a list of winners, the award that was received and the year it was awarded (NAHB website).Many of the applicants that have participated in the NHQ process, whether the company was awarded or not, have said that the application process h elped the company by having to look at all processes critically and make changes to improve the quality management for the company overall. Scott Thistle,president of Brookstone Homes, said, The award is a critical component of our commitment to customer satisfaction. By going through the NHQ program for the second year, it has enabled us to continually fine-tune our quality assurance systems and suppose a direct positive impact on our customers and their experience (Brookstone Homes).Home Builders that apply for the NHQ award know that the process requires a lot of time and effort prior to submitting the application to the NAHB and could involve potential changes to the operational processes of the company to keep the company focused on total quality management. Grayson Homes president, Cindy McAuliffe said At Grayson Homes, we recognise ourselves from others with a deserved reputation for quality homes and products, processes, service, and people. Our participation in NHQ progra ms keeps Grayson Homes and its trades focused on product, process and experience improvement (Mid-Atlantic Builder).ConclusionIn reviewing the NHQ award and the process involved in applying for the award I found that it was a benefit to each of the home builders that took the time, energy and efforts even if the company did not win an award. distributively of the companies that applied where able to review the quality processes that were in place, review the experts written report and modify the processes to achieve a higher level total quality management that improved the companys quality focus for internal and external customers. While I do feel that this would be a benefit for my company I believe that we would have a lot of work to do in streamlining processes to ensure that company wide we are using the same quality processes that will allow us to grow while following our mission, vision and values.The company was a small company based in twain markets that grew quickly to fo urteen markets prior to the housing market boom. This fast growth did not allow for the company to ensure that quality processes were being handled in the same manner from division to division. The company has in the onetime(prenominal) three years established a strategic mission for the company and continued with the values that has allowed them to achieve the ranking of the 24th largest builder in the United States. The NHQ award process would force the management team to review what processes where in place in all divisions and get on track with companywide policies and procedures so a customer buying a home in onedivision could expect the same great product and service in another division.ReferencesBrookstone Homes Newsroom. BrookstoneHomes.com. 15 Mar. 2008. http//www.brookstonehomes.com/newsroom/2006_august2.asp.Carroll, Steve. Telephone interview with National Association of Home Builders Research Center. March 14, 2008.Mid-Atlantic Builder Corner Newsletter. Mid Atlantic B uilder. 16 Mar. 2008. http//www.homebuilders.org/file_depot/0-10000000/0-10000/48/ cusp/40005/ MBX_0105_60-70.pdf.National Housing Quality Award. National Association of Home Builders Research Center. 15 Mar. 2008. http//www.nahbrc.org/technical/awards/nhqa.aspx. Stromberg, Meghan. NHQ trounce Practices. Professional Builder. September 2001. 1 Sep. 2001.

Principles for implementing duty of care in health, social care Essay Example for Free

Principles for implementing duty of anguish in health, social care EssayDescribe how to respond to heraldic bearingsResponding to complaints, whether make by a produce or a staff colleague, you should always keep professional and listen to what the person has to say. You should keep cool off and by being respectful and apologising when necessary which helps to diffuse potential conflict. Complaints need to be obdurate as quickly as possible and constructively to avoid creating a bad atmosphere for all those involved. When responding to a complaint, it is important to listen to the other persons point of view. You should avoid making personal comments and guidance on the facts end-to-end. Always apologise if you are wrong and explain how you ordain resolve the situation.Explain the main points of agreed procedures for handing complaintsIf a member of staff or a upgrade wishes to make a complaint they should discuss their complaint with the setting leader first where mos t complaints can be resolved quickly. If the parent or member of staff is not happy with the out thread along with they should then put their complaint in writing to the setting leader who can then pass the details onto the owner or chairwoman of a committee run setting. The setting will look into the complaint and once they have come to a conclusion the setting leader can arrange a meeting with the person who made the complaint to discuss the outcome. If the person is still not happy with the outcome they can ask for a further meeting with the setting leader and the owner or chairperson where they can also clear a representative.They can then all meet up to try and come to a conclusion. Everything at this meeting will be noted and recorded. If the complaint can still not be resolved at this meeting then a further meeting can be made where an impertinent mediator is invited. The external mediator will then investigate the complaint and then arrange a meeting for all parties to se ttle the complaint. A record of the meeting will be made which will discuss any decisions that have been made. Everyone that attends the meeting will need to sign the record and will get a copy of all the notes. This signed record should conclude the complaint. Parents are entitled to contact Ofsted throughout any stage of the complaints procedure. The telephone number of Ofsted will be on the settings complaints procedure.

SWOT Analysis: A Small Family Business

wonk Analysis A Sm either Family BusinessFamily fear is definitely a strength for RCDC as in a family owned concern, the owners view their as an asset to pass on to their descendants rather than riches to consume during their life metres (carron,1999). In addition, as recently argued by Zellweger(2007), the extended time horizon that characterizes family firms reduces the marginal jeopardize of an enthronisation and in that locationfore the corresponding risk-equivalent cost of equity capital (McNulty,Yeh,schulze and Lubatkin,2002). Consequently, family owned firms peck seize investment opportunities their non-family competitors do non consider as sufficiently attractive or consider too idlesuch a part forwarders family owned firms the possibility of developing their activities unhindered by aggressive competitors and of subdue market places that competitors stick outnot enter(Zellweger,2007,p-9)Moreover, families whitethorn bring with them signifi arouset financial an d physical resources,called survivability capital(Simon and Hitt,2003),which can be used to sustain the ancestry during economic hardship or after un victorful st set upgic movies (Dyer,2006). These elements atomic number 18 usually known by customers and suppliers,who may establish and cultivate long-lasting relationships be parkway of the sizeablewill and trus dickensrthiness generated by the family commitment (dollinger 1995).2) Strong denunciation from sh arholdersThe continuous negative feedback from directors of warwick investments regarding the vile dividend payment record and the lack of strategic direction is actually a strength of RCDC as it acts as a drive for improvement .It is because of this critism and the drop in turnover that the Lancasters and Yorks atomic number 18 trying to find every possible way to save their business and satisfy the stakeholders.3) Long-term incur in the prohibitionist cleaning businessAs per the case RCDC has been in the dry cleanin g business for much than a decade and they crystalize up managed to run the business reasonably well which means that they bring had a good market share and enough customers to patronize and a fairly good cognition of the particular business. They can use this experience to overcome the weaknesss and excel in their traditional business.4)Flexi-timingThe RCDC has got both in effect(p) time and part-time staff which is a strength as it amplifications the employee morale ,engagement and commitment to the nerve.It reduces the absenteeism to a genuine level and increase the chances of recruiting outstanding employees.It even helps in reducing the staff turnover and developing the persona of the employer.Weaknesses1)High staff turnoverAs menti adeptd in the case, RCDC is facing a hgh level of staff turnover at both staff and managerial level which is one of the causes of the cut back organisational implementation .Excessive employee turnover can injury the overall productivity of a firm and is often a symptom of other difficulties.Every organisation strives to have high productivity,lesser turnovers and maximum profitability.managing turnover successfully is a moldiness to achieve the above goals.Abassi and Hollman(200) stressed that the managers moldiness recognise the employees as major contri onlyor to the efficient achievement of the organisations success.Further more,highly motivated and performing individuals are the of the essence(p) factors of the organisational productivity. on that pointfore,there is need to develop a thorough reasonableness of the employee turnover from the perspective of causes,effect and strategies to minimize turnover.2) Absence of bringing up and ripeningThis another weakness of RCDC which is worth mentioning as this can be a major cause for employee turnover as there is no growth within the organisation.according to the case ,the fostering and development interventions are tout ensemble nonexistent which means that there is no scope for employees to develop or achiveve some tell expertise in their particular professions.Moreover, study and development is asource of competitive advantage for companies which helps to re give notice performance deficiencies in employees.There I greater stability,flexibility and capacity for growth in an organisation.Training contributes to employee stability in at least two ways .Employees become efficient after undergoing training. Efficient employees contribute to the growth of the organisation and growth in trn renders stability to the lap upforce.3)safety Measures at workThe mishap that happened with one of the employees at RCDC makes it evident that safety measures are completely missing in the order which means RCDC is putting the ife of its employees at risk by making them work in an unsafe environment which in turn spoils the image of the comp whatever.4) Conflict among the ownersThere is a plentifulness of involvement among the owners of the RCDC w hich is one of the root causes of the underperformance of the confederation.There is no strategic planning ,no control and no direction at all.Threats1)CompetionOne of the main threats to all the businesss is competition and RCDC is no exception. RCDCs main competitor is Bletcheys fast clean plc which operstes nearly in the same geographical area .The Bletcheys can even take advantage of the inside problems approach by RCDC to take greater market share.as compared to RCDC, the merchandising strategies and pricing policies of Bletcheys.are better and their success rate is too quite high which is why umteen of the RCDC employees have joined Bletchey and they have been able to pull some of the customers along with them.2) Seasonal work Usually populate consider dry cleaning for woollen and high-priced clothes so the gross sales tend to be higher in winter and autumn where as summer is marked with reduced sales as the clothes are machine washable.3) Increasing nmber of superm arketsanother(prenominal) threat posing the traditional neighbourhood dry cleaning business is the increasing number of supermarkets having the dry cleaning stores.Most of the pople nowa-a-days find it convenient to shop from these supermarkets where they evolve their clothes to a fault drycleaned.This can eventually decease to complete extinction of the traditional drycleaning.4)Legal figuresCourt cases filed against RCDC by its employees is another threat to the smooth functioning of the business.Firstly it can spoil the image of the company by reducing the sales and secondly it does not furnish the instruction to concentrate completely on their business as most of their time goes in finding freshly ways to deal with these problems.Opportunities1)Diversification of businessOne of the opportunities is to diversify their business into areas such as shoe repairs,film processing,key mooring and contract cleaning in addition to achieveing a level of excellence in their core busi ness i.e dry cleaning.Diversifiacation can help RCDC with increased profitability and seasonal challenges.2)Innovative Marketing strategiesRCDC can come up with some innovative marketing ideas to top the market e.gE-marketing,offering discounts to its leal customers etc.It can also improve its customer service by providing the option of home delivery which can prove convenient to customers having a worry daily routine and can even beat the threat of one stop-shopping.3)Improved organistioanl strategiesRCDC needs to implement training and development programmes for employees which can help in attracting more and more people for work,reduce employee turnover and will make the process more organised.Safety measures also needs to be included in this program so that the rate of accident is minimised.4)Centralisation of trading operationsDecentralisation Iis a better opportunity than centralisation as decentralisation would orchestrate to better customer care and speedy dry cleaning w hich could be helpful in get more customers and increasing the profits .In addition to this store managers should be given more responsibility and powers so that they can take decisions regarding an problem related to the specific store as and required and do not have to depend on getting orders from headquarters.Present and potential problems faced by RCDC in the hobby areasa)Operations guidance and organisational bailiwicksOperations steering is the activity of managing the resources which green groceries and deliver products and work.The operations function is the part of the oranisation that is liable for this activity.Every organisation has an operations function because every organisation produces some type of products and /or services.Page 4No organisation can survive in the long term if it cannot supply its customers effectively.And this is essentially what operation s management is about designing,producing and delivering products and services that satisfy market req uirements.For any business,it is a vitally important activity. normal problems in operations management faced by small and medium sized organisations Operations management is just as important in small organisations as it is in large ones.Irrespective of their size,all companies need to produce and deliver their products and services efficiently and effectively.However,in practice,managing operations in a small or medium size organizations has its own set of problems.Large companies may have the resources to dedicate individuals to specialized undertakings but smaller companies often cannot,so people may have to do different channels as the need arises.such an informal structure can allow the company to respond quickly as opportunities or problems generate themselves.But decision making can also become confused as individuals roles overlap.small companies may have exactly the same operations management issues as large ones but they can be more difficult to separate from the mass of other issues in the organisation.Present and potential operations management problems faced by RCDC can be discussed a follows1)No understanding of the operations strategic performance objectivesThe first and foremost responsibility of any operations management police squad is to understand what it is trying to achieve,which means understanding how to judge the performance of the operation at different levels,from openhanded and strategic to more operational performance objectives.The management in RCDC is not paying any fear to this crucial area which can lead to further damange to the companys market share.2)Operations strategy for the organisationOperations management involves hundreds of minutes by minute decisions so it is vital that there is a set of prevalent principles which can guide decision-making towards the organisations longer term goals called an operations strategy.RCDC do not have any specific operations strategy which is why the organisational growth is suf fering and will continue to suffer if this issue is not addressed.3)No measures for alter the performance of the operationsThe continuing responsibility of all operations managers is to omprove the performance of their operations which is another issue to be addressed in RCDC.4)social responsibility of operations managementIt is increasingly recognised by many businesses that operations manager have a set of broad societal responsibilities and concerns beyond their direct activities.the general term for these aspects of business responsibility is corporate social responsibility or CSR.The accident that took place with one of the employees and the managements attitude towards that incident makes it evident that RCDC completely lacks CSR.This has already spoiled the brand image of the company and can ruin it completely.All these issues can turn RCDC into a failing organisation.Organisational Issues1)Due to the heavy drop in sales over the last few months ,the directors are considerin g centralisation of operations at Leicestershire site leading the company to substantial savings in staff cost and providing it with the opportunity to dispose of surplus machinery.However due to the conflict amid the owners the idea of centralisation does not seem to work out.If any decision is not interpreted in the near future, the profitability of the company will keep going down and finally the owners may have to close don the company.2)The present 24 branches operated by RCDC are not at all enough as far as the idea of centralisation is concerned.RCDCs main target is to increase the sales and for doing this they have to attract more and more customers which can only happen if they provide better and quik services to their customers as compared to the competitors.so,the geographical coverage is very important for the growth of the business.3)The problem of moving goods from the retail outlets to the go down and then back to the outlets and customers is another issue which nee ds to be addressed.Making goods and services available to the customers on time is the biggest challenge for all the organisations as it is one of the ways of building healthy relationship with customers and making them loyal to the company.c)gross revenue and marketing IssuesMarketing PlanningMarketing Planning can be defined as the drill of marketing resources to achieve marketing objectives(P-16,marketing plans that work)In simple words marketing planning is a series of activities and the formulation of plans for achieving them.Companies generally go through a management process in developing marketing plans .In small ,undiversified companies this process is usually informal and same is the case with RCDC.RCDC needs a much more systematized marketing plan to target more customers.Constructing a marketing plan is the most difficult task for RCDC as the owners do not agree to from each one other and they all have different expectations and goals altogether.2)Decling SalesThe sal es of RCDC are decling rigorously and the company is not taking any serious action regarding this issue .The company needs to conduct a marketing audit which is usually conducted by organisations in situation of decling sales ,falling margins,lost market share etc.Marketing audit is a means of defining problems precisely so that each problem can be addressed and eradicated.3)UndiversificationAccording to the case ,Yorks want to diversify their business and move into related ares such as Shoe repairs,film processing.key cutting and contract cleaning which is actually a good idea to increase the overall profitability and can help RCDC to overcome the bad phase of reduced sales .Hoever the disagreement from lancasters is not allowing this idea to be turned into reality.4)Sales Promotiond)Personnel and industrial relations1) Training and developmentAbsence of training of and development is one of the biggest problems in RCDC. As per the case training and development programmes are consi dered to be an expense to the company and the employees are evaluate to pick up work as they go.Training and development can provide RCDC with the much needed competitive edge by improving the performance of the workers and the organisation as a whole. If this practice continues RCDC will completely fail in attracting employees to work for it ,as there are no growth opportunities for employees.2)employee relationsAs per the case ,there is a lot of friction between the employees and the management which is one of the many reasons for RCDCs high staff turn over.The management needs to value its employees and hand over concern to their problems as the employees are the building blocks of any organisation.In order to achieve longterm goals and future success RCDC must improve its relations with its employees.3) Health and safetyThe workers at RCDC are prone to accidents as there are no health and safety measures .The management is only concerned about increasing the profits without a proper planning and concern about the people who can actually help RCDC achieve it.4) chisel dissatisfactionThe high employee turnover makes it quite evident that the employees are not at all satisfied with their job at RCDC. There can be various reasons for it e.dNo growth opportunities.Risk factorNo concern for employees well being from the management.Work stress.Competitors etc.5)Orientation Orientation programmes are must for every organisation as it helps new employees to get aware of the work practices and the expectations of the organisation.These orientation programmes are completely missing in RCDC and it effects the perception of employees.6)legal issuesRCDC is dealing with court cases which is not a good sign for the growth of any business as it affects the brand image.7)Internal conflictsAnother serious issue is the conflict between the owners which has created a soma of deadlock in the company as no plans are put into action.These internal problems have already affect ed and can futher affect the goodwill of the company.Accounting and FinanceThe present and potential problems faced by RCDC in accounting and finance are as follows1) Payment of dividendsOne of the main problems in RCDC is the poor dividend payment plan.Every organisation has a responsibility towards its stakeholders and if an organisation does not fullfill the expections of its shareholders,it has to bear the consequences such as internal conflicts,loss of credibility,reduced sales etc.which is exactly the case with RCDC.Therefore, RCDC has to improve the standard of paying dividends to its shareholders and for doing so ,it has to manage its financial resources in a proper and planned way and keep maximize the shareholders wealth.If the business is to achieve its objective of maximising shareholder wealth then it must use its resouces to tap profits and cash in flows.This will maximise shareholder wealth because there is general agreement that share prices reflect the discounted value of a firms cash flows.Whilst it may not be possible to increase dividends every year,shareholders like to know that dividends will be paid because they provide a signal to investors.A decline in dividends is likely to lead to a reduction in share price because the signal to the market is one of the financial difficulties ahead.such a reduction in a firms share price will in evitably have other financial implications.The company may become target for a possible take over,particularly if another company believes that the reduction in pelf has been brought about by poor management rather than hostile trading conditions.Even if this does not happen the company may well see its credit rating reduced thus increasing its capital costs because of the increased risk perceived by investors.Capital spending may also have to be halt in an attempt to protect the firms cash flow.2) Financing the new project of centralisationRCDC is considering centralisation of operations which accordin g to the management will help in reducing staff costs and the concentration of operations will allow the company to take advantage of the economies of scale.In,addition to this the machinery in the branches could be sold off to get some finance to invest in the new plant.The main problem with the centralisation is that the company is not having enough funds to invest in the new plant which is estimated to cost around 7,50,000 pounds.even selling off the surplus machinery in branches will hardly aid in solving the finance problem.At present ,there is no possibility of assuming any increase in sales ,that leaves RCDC with the option of taking a loan from a swear to finanace the project and for doing this the company needs to discuss the profitability of the proposed project which is expected to be 1300000 pounds that can act a basis for the bank authorities to sanction the loan.However ,considering the present market condition of the company ,it is quite difficult for RCDC to get a l oan sanctioned from a bank as it has lost its credibility.Even if RCDC manages to get a loan ,it has to give a serious thought on how to repay the loan.Every business and every new project involves risk,but it should be a calculated one.Calculated risk makes the success of a company more predictable while, uncalculated risk can completely damage the business.3) Costs obscure in the new projectAs per the proposed plan,only the staff cost is showing a reduction by 1,80,000 pounds all other costs are assumed to be same or to show an increase e.g,the head office cost at present is 240 and even for the new plant ,it is proposed to be 240, but the operating surplus is supposed to increase by 130000 pounds,same is the case with flat rental and other entities.According to the information provided in the summary of annual operating statement ,it can be understood that the proposed plan involves more cost and only marginal saving.so, the management should seriously analyse the implications of the proposed plan and decide whether they should invest in this plan or not.